Therefore before deciding where to allocate your video marketing efforts and budget, think about what you want to achieve with your content.
If your goal is to increase brand awareness, make sales and connect with your customers in a more personal way – then you need to include video marketing in your content marketing strategy.
Already statistics show that video viewership is growing rapidly and is expected to reach new heights soon.
Smart insights report that 83 % of marketers believe that video marketing is more important than ever.
This trend is fueled by the shared strong preference for video content, especially for a business or brand.
You might be wondering why people have a strong preference for video. Well, one video is more memorable than other types of content.
Most people have a short attention span, and a video could be worth thousands of words, even if it is short.
It is the reason video impacts engagement with services and products, particularly by the millennial generation.
I’m trying to drive home because video marketing is highly effective and gives a great return on investment.
One of the biggest hurdles to video marketing is creativity. And there is the production cost that can sometimes reach tens of thousands.
The good news is that there are several options for you to choose from when it comes to video marketing.
Here then are two cheap but effective forms of video content to incorporate into your content marketing strategy.
Vlogs are the video version of a blog.
Just like a blog, a vlog can take various forms. However, the most common include a static speaker talking directly into the camera.
Other vloggers record their day-to-day life to give viewers an inside look into their business or life.
They carry the camera and record themselves getting prepared for work, in traffic, at the office, going to meetings – carrying on with the daily routine.
Vlogging is the cheapest form of video to keep your audience engaged. To get started, you need some form of camera and an online platform to host your videos.
Social media and Youtube are the easiest platforms to host your videos by simply uploading them via phone or a computer.
Remember to promote your videos by sharing links on social media or embedding them on your website. Also, it is absolutely important to use keywords when promoting videos on platforms such as Youtube and websites.
To maximize search appearance on Facebook, you should host your videos directly on Facebook.
Upload them to Facebook’s servers rather than share a Youtube link because Facebook prioritizes content within its ecosystem.
Also, make videos that focus on key points. is according to the Buffer Team.
Buffer is a global company that helps businesses to grow online and build brands through social media. In a recent post, the team asserts that:
“If your video is easy to understand, viewers would be more likely to share it as it is easy for them to explain what’s great about the video when sharing it.”
With the huge clutter of content available online, branding helps your videos stand out distinctly.
Branded videos also increase engagement and sales.
Content marketing experts recommend creating videos that tell interesting stories and emphasize some value. It could be entertainment, exclusive deals, education, or even access to special events.
A good option for branded videos is to tell the origin story.
Featuring a key employee such as the C.E.O in works excellently because stories set the context and connect us. Legend has it that Steve Jobs is one of the best storytellers, which he used to help customers relate to Apple’s products.
Another option is explainer videos. These are bite-sized videos (two minutes or shorter) that explain your product. Explainer videos come in various genres, including drama, comedy, action, etc.
They can also be made in different forms- live-action, 2D, 3D, and more.
It means you can utilize explainer videos to increase brand awareness and sell your product or service, regardless of your business size.
The best thing is to use explainer across various platforms from your site, Youtube channel, paid campaigns, and even social media.
Your content marketing goals should be the basis for crafting your video marketing strategy.
By knowing what you want to achieve with your videos, you can tell the right stories and deliver them in the right way.