Updated on September 23rd, 2021 at 09:55 pm
How To write Google-Friendly Blog Posts- Updated Writing Formats.
Your blog isn’t a special star that shines brighter than the others. It’s another blog in a world where 160 million other blogs exist.
It would be best if you changed that, and that can only happen when you learn how to write a blog post and the ultimate blog writing format; most of the people who come to your site will only do so once. They will come, scan the post, and leave.
That’s why bounce rates are never 0%.
Today we will not just discuss how to write a good blog post, but I will also share with you what I call the Anatomy of the blog post (Understanding blog post concepts).
If you are a newbie to blogging learning how to write a great blog post, my advice is that you shouldn’t quit but rather look for new ideas and innovations every day. It no doubts that blogging itself may not be remarkable, but blogging for an interested audience is.
How to Write a Blog Post
The following factors are the blog writing format you should always take notice of;
1. Select The Best Topic For Your Post
Don’t just start writing a blog post because you want to write. You will get tired and left with nothing to write again. Settle down for a while and take a deep breath, do keyword research and find the best and less competitive keywords to blog for.
Your blog post should have an aim. You should know what to arrive at and the message you want to deliver to your audience by the end of your blog post.
I don’t blog blindly, and I do keyword research before coming up with all my blog posts.
If you are finding it hard getting the right and low, competitive keywords to blog about, then I recommend Ubersuggest for You.
Ubersugest is my best keyword tool because this tool gives you the best results about keyword difficulty. Once you search for a keyword, it calculates the keyword difficulty and gives you a percentage possibility score to rank for that keyword if you plan to use it in your blog post.
Another exciting factor that has made me fall in love with this free tool is that it gives you results about keyword difficulty and gives you a view of a blog post from different blogs. Google SERPS ranking on that particular keyword from the 1st person downwards.
Ubersuggest also provides you with related keyword ideas that are easy to rank for.
So anytime you wish you write a blog post, head straight to ubersuggest and get the best keywords possible before proceeding with your posts
2. User Experience
The theme design is very important when it comes to writing a good blog post.
If a person can’t take the time to read your blog post in a nice environment, then they will quickly leave.
Nobody wants to be bombarded with distractions or having difficulty in accessing your content. If your blog’s theme doesn’t provide a nice and clean experience, why should people stick around to read your post?
Always use you and in your blog posts to create a friendly reading environment; otherwise, it will lead to a passive experience, and the whole thing will sound boring and weird.
Don’t forget to use subheadings in your blog posts because that also enhances easy readability.
3. Content Still Remains The King
Blogging aims to write posts that satisfy the audience. What value will your blog have if your contents or the information you provide doesn’t help explain certain phenomenal, correct misconceived facts or lead to problems?
The bedrock of your content starts right from your niche. Choosing the wrong blogging niche in the first place is like studying mathematics instead of your usual course English.
Don’t blog about what others blog, but blog about that which you know well about. You are more likely to do better with great content in niches relating to your area of expertise.
Blogging about what you are not passionate about or have knowledge of will make you get tired, and sooner or later, you won’t know what to write again, and before you know, you will find yourself doing copy and paste blogging.
4. Use Images In Your Blog Posts
It’s no doubt that students understand better when using diagrams and chats in his/ her teaching.
it is in no way far from blogging
A picture is the best way to create a positive first impression of your post. When your post is visually dull and lacks emotions, many visitors will leave your website without reading a word.
Visually attractive posts have more chances to create an emotional connection with readers. They look friendlier and more inviting to take action.
I always add featured images in all my blog posts because it adds some beauty and attractiveness to your title, making the audience wanting to read more of your posts.
1. Always End With A Conclusion
Imagine you are watching One sweet Nigerian movie. The movie suddenly ends on the way just like that without any good conclusion of the story, and there is no continuation.
Am sure you won’t hesitate to insult the producer down to the director of that movie for making you spend your time to watch such a crappy movie
That is not far from blogging; your blog posts should always end with a conclusion. It will create a good landing feeling after going through your blog posts by your audience.
Understanding Blog Writing Format (Anatomy of a Blog Post)
Below is a detailed explanation of the blog writing format you should consider when writing your blog pots. I call it the blog post Anatomy.
1. Title Or Heading
Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a user sees in search results, it’s also one of Google’s most important factors to determine a page’s topic.
It makes titles essential to SEO, and this article covers both why you need great page titles and how to create them.
It’s simply the heading of your blog post. Its primary job is to tell visitors and search engines what they can expect from the web page (most shortly and concisely possible). But because title tags typically show up in the SERP.
It is very important to always use killer title tags or headlines in your blog posts to attract readers’ attention. An example of killer headlines may be the untold secret to get AdSense approval fast, increase your blog traffic without backlinks, etc.
In this case;
Blog post. Our title tag is how to write a good blog post, understanding the blog post concept. You should also try as much as possible to break your blog posts into subheadings to enhance the reading experience. We have H2, H3, And H4 title Tags.
It would help if you used The H3 tag more often in your subheadings.
A slug is the part of a URL that identifies a particular page on a website in an easy-to-read form. In other words, it’s the nice part of the URL, which explains the page’s content. In this article, for example, that part of the URL is ‘slug.’
It is that green text that appears just below the title tag in search results.
The SEO benefit of a slug is that you can change the words to make sure that it has the words that you want to rank for.
It’s one of the indicators Google uses to determine what a page is about. It’s also one of the things that people see in the search results.
You should try as much as possible to make your slug as short as possible, but it shouldn’t be too short. You should also avoid using dates in your slug because it kills SEO
3. Meta Description
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.
The purpose of a meta description for your page is simple: to get someone searching on Google to click your link. In other words, meta descriptions are there to generate click-throughs from search engines.
Search engines say there is no direct ranking benefit from the meta description – they don’t use it in their ranking algorithm. But there is an indirect benefit: Google uses click-through-rate (CTR) as a way of working out whether you’re a good result. If more people click on your result, Google considers you to be a good result and will – based on your position move you up the ranks.
A Good Meta Description Should Have The Following
- At least up to 155 characters
- It must be well written to Arrest the reader’s attention
- It must contain the focus keyphrase
- Should contain a summary of your blog post
4. Focus Keyphrase
The focus keyphrase is the phrase that you want your post or page to be found for. It can be one single word, but it usually consists of a few words, which is why it’s called a keyphrase.
If you use the Yoast SEO plugin, you’re probably used to filling out your focus keyphrase.
If you want your blog post to rank for ‘healthy snacks,’ you should optimize your post for that term.
A focus keyphrase can be longer, though. For example, you could write an article about healthy snacks specifically for kids. Or a post about healthy snacks to eat after a workout.
These posts could be optimized for ‘healthy snacks for kids’ and ‘healthy snacks after a workout.’ These longer focus keyphrases are called long-tail keyphrases.
There are different approaches to choosing a key phrase for your posts or pages. You can choose to optimize your article for a short, generic keyword.
These are the more common key phrases that get a lot of search traffic and have a great deal of competition. A key phrase like ‘Youghourt’ could be an example of such a keyphrase.
Many people will search for this term, but there will also be many companies optimizing for this term.
You can also choose to optimize for a longer, more specific keyphrase; these longer keyphrases are also called long-tail keyphrases. They get less search traffic but will usually have a higher conversion value,
Using The Focus Keyphrase
- Your focus keyphrase must
- Be present in your title tag
- Focus keyphrase must be present in the introduction of your article or blog post. and should be in bold text
- It must be present in your meta description. Also; you should not over-optimize it to more than three times
- The focus keyphrase must also be found in the slug
- your focus keyphrase should be found at least six times throughout your blog post. It is required that you bold the focus keyphrase at least once to tell google this is the particular keyword you want to rank for
- The focus keyphrase must appear green
- Focus keyphrase should contain between 3 to 4 words
After following up on the above guide on blog writing format, you should arrive at if you used the focus keyphrase.
Conclusion: How To Write A Blog Post, The Ultimate Blog Writing Format
Writing a good blog post should be the priority of every blogger, and I believe in this article, I have explained and given you some useful tips you need to know about how to write a good blog post and the important blog writing format.