Nigeria Chased Down to 94th In e-commerce Presence Amidst the Low access of Internet.
When you hear about the astronomical sales e-commerce platforms like Jumia and Konga make — usually in the millions of dollars — you would hardly imagine that Nigeria ranks 94th on a global index for e-commerce.
Despite being home to some of the world’s largest e-commerce companies, the country received a lower score than Mauritius (69th) and South Africa (73rd) on the latest B2C electronic commerce index released by the United Nations Conference on Trade and Development (UNCTAD).
Tunisia (77th) was ranked 3rd in Africa, followed by Algeria (80th), overtaking Ghana (81st), Libya (85th), and Kenya (88th).
Morocco (95th) and Senegal (99th) rounded up the top 10 African countries on the index.
According to UNCTAD, the index scores 152 nations on their readiness for online shopping, worth an estimated $4.4 trillion globally in 2018, up 7% from the previous year. Countries are scored on access to secure internet servers, reliability of postal services and infrastructure, and the portion of their population that uses the internet and has an account with a financial institution or mobile money services provider.
“To facilitate more inclusive e-commerce, African countries would benefit from catching up in all policy areas. Compared with the 2019 index, there is no global change in the index value,” the report noted.
Globally, landlocked Switzerland took the number one spot on the 2020 UNCTAD B2C e-commerce index. The confederation scores highly across all four dimensions of the index. Switzerland is closely followed by the Netherlands, Denmark, Singapore, United Kingdom, Germany, Finland, Ireland, Norway, China, and Hong Kong.
Although both countries lead in several absolute measures, they lag in relative comparisons. For instance, the report noted that internet penetration in the United States is lower than in any of the economies in the top 10.
At the same time, China ranks 87th in the world on this indicator. As for online shopping penetration, the United States ranks 12th while China takes the 33rd slot.
Below is the list of the Top 20 African countries on UNCTAD’s Business-to-Consumer (B2C) E-commerce Index 2020.
The Top 20 in Africa:
· Mauritius (69th)
· South Africa (73rd)
· Tunisia, (77th)
· Algeria (80th)
· Ghana (81st)
· Libya (85th)
· Kenya (88th)
· Nigeria (94th)
· Morocco (95th)
· Senegal (99th)
· Namibia (100th)
· Botswana (104th)
· Gabon (105th)
· Egypt (109th)
· Tanzania (110th)
· Cameroon (111th)
· Uganda (112th)
· Zimbabwe (118th)
· Cote d’Ivoire (119th)
· Zambia (120th)